There’s no better time for a plant business than now, as you’ve no doubt noticed if you run one. If you’re thinking about targeting specific markets for better results, this is a great idea as it can help you improve your sales with minimal effort. Have a look at four audiences you should start targeting right now.
Millenial Renters
This first audience is a great one to target thanks to its size. With 65% of households headed by people under the age of 35 in 2016, an increase from 57% in 2006, this is a large market to consider. Most people in this age group are big consumers of social media, and the current trends point towards plants and gardening in general. Marketing to this group is easy on the platforms they frequent as well, thanks to the ease of placing ads that will land in their feeds and lead to conversions. Many millennials are also keen on improving the environment and their health in a natural way, so marketing plants that do this is a sure way to further your plant business’s reach.
Interior Designers
This second group is a great one to target because they are in the business of improving the interior spaces of homes and offices. They will, therefore, likely be in need of a constant supply of a wide variety of different plants as they decorate for different clients. Get in touch with the local interior designers in your area, and place targeted ads with good offers that will leave them with a good profit. When you supply plants for interior designers, you will have an evergreen market for your plants as long as you offer a great experience to the people you sell to.
Small Business Owners
Small business owners with shops, offices, and physical locations are the third market you should target. This is because they want to keep their places of work looking nice, and plants are a great way of doing this, as they’re both eco-friendly and durable. Sell them with some advice on how to keep them healthy and green, and you will be sure to have a growing market as the small business owners share your contact with their fellow business owners. By the end of 2021, it’s projected that there will be more than one million restaurant locations in the United States. This is great news for any plant business because restaurants both large and small can decorate their spaces with plants for an authentic feel. Target all types of businesses, because you never know those that will want to decorate with plants, and as long as they thrive, this will be great for your business.
Homeowners
The fourth and final group you should target is homeowners. Most people who own a house are proud of it and want to decorate it in the best way possible. Plants are a great choice of interior decoration for a home, and depending on the size of the space, there are many options available. For homeowners, you can provide options for both purely decorative plants as well as food crops. Be sure to also send them solutions to pests and plant diseases so that they can keep their plants in a healthy state. The fact that food crops have to compete with about 10,000 species of insects that eat plants and 30,000 species of weeds to thrive means that there’s a need to keep plants healthy.
If you run a plant business, there are a number of ways you can improve your profits and maximize your business growth. Focus on the four groups above to try and make the most of your marketing, and you will likely get great returns in the end.
