Digital marketing is a crazy-effective way of marketing and advertising. It includes everything from social media to website design and PPC and SEO.
Those last two are among the most commonly used types of online marketing.
Search engine optimization is the process of optimizing a website for its visibility in search engines like Google. The goal is to increase the site’s organic traffic by optimizing it with keywords and content that are relevant to the target audience. This makes it easier for visitors to find what they are looking for.
PPC stands for pay-per-click. It is a marketing technique where advertisers pay only when someone clicks on their ad, which is usually placed on an ad platform such as Google.
These forms of digital marketing are quite common to see in someone’s online marketing plan, but they are quite different and work in different ways.
Whether you’re looking for a PPC agency or one that does SEO, or both, you need to know the difference. Let’s break it down for you here.
All about SEO
SEO is a method of improving the ranking of a website in search engine result pages. It is an important part of digital marketing. Today, SEO has evolved from a technical approach to one that requires creativity and knowledge about how humans think.
SEO is about making sure that your website is not just relevant for your audience but also for the keywords you are targeting. This means that you have to be creative and use different techniques like content marketing, local business listing optimization, title tag optimization, implementing a clean website structure, engaging in technical SEO, and so much more.
The cool thing about SEO is that, for as much as you need a human brain to think about it, there are still several ways in which AI can help with SEO. Those include:
- Generating new ideas
- Creating content
- Implementing strategies
- Analyzing data
SEO is one of the most effective forms of digital marketing today, and it definitely deserves your time and attention.
All about PPC
PPC advertising (pay-per-click) is a form of Internet marketing that uses paid advertisements on search engine results pages (SERPs) and other online platforms. The advertiser pays for the ad to be shown when a user searches for a keyword or phrase. They bid on keywords and are charged each time someone clicks on their ad.
The first step in PPC advertising is to create an account with Google AdWords, Bing Ads, or another PPC platform. Next, you find keywords that you would like your ads to appear for. You can use the search engines to find popular search terms, or you can use data from your own website analytics.
Once you have found your keywords, you need to set up your campaign so that it will be visible when people are searching for those terms. Finally, you set a budget for the campaign, so that you always know the maximum that you’ll spend per month on your ads.
There are a number of factors that can affect the success of an ad campaign. These factors include:
- The quality of the landing page
- The relevance of keywords in the ad text
- The conversion rate for the ads
- The quality and relevance of landing pages that are being linked to from ads
Basically, with PPC, conversions come from ads that appear above organic results. SEO takes a bit longer and is meant to raise the profile of the website itself. Each form of advertising has its strengths. You should talk to your agency to find out more about them.